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BigRock sweeps Silver at Goafest 2014

 26 July 2014
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BigRock, one of India’s leading domain registrars and web hosting companies, has been honoured with a silver medal at the recently concluded Goafest 2014- Creative Abbys awards that appreciate advertising excellence across South Asia. BigRock’s ‘Rachel’s Yoga’ commercial developed for its .biz campaign won the award in the telecom product and services category. This marks the third consecutive award in as many years for BigRock. Ideas@Work was the creative partner that designed the award winning commercial.

Commenting on the occasion, Mr. Shashank Mehrotra, GM & Business head, BigRock said, “At BigRock, we strive to uphold our core value of helping SMBs succeed in an online medium. In fact, BigRock was the first company in the country to encourage small businesses to develop an online presence. Be it- Savitri Bai, Badshahi Ink and now Rachel’s Yoga – each of these award winning films depict a unique captivating story that stands true to what we are trying to achieve. Through the years, BigRock has created a category for websites in a highly cluttered market and encouraged businesses to get online through its various protagonists. This prestigious award is a testament to our efforts that go into each facet of the communication campaign devised for emerging Indian businesses.”

Mr.Zarvan Patel, Founder & Creative Director, Ideas@Work said “We’ve been working with BigRock ever since their first campaign. The focus has always been to encourage businesses to get a website. Our distinctive style of communication separates from the clutter and gets the message across to the viewers. With Rachel’s yoga, we tried to get this message across by showcasing a confident woman entrepreneur who achieves success with her innovative online business model

BigRock’s advertisements have time and again been critically acclaimed for their quotient of humour, their ability to establish connect with the audience as well as the jury critics, thus seamlessly delivering the intended message. 

The Rachel’s Yoga commercial highlights how small businesses and entrepreneurs can create a unique web presence by adopting specialized domain names like .biz for themselves and epitomize the confidence of the small entrepreneur. Having garnered millions of views across different platforms, BigRock’s ads showcase and truly celebrate the aspirations and innovation of entrepreneurs and small businesses.
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