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BIBA’s Digital Ad film Bagged PRCI’s Special Jury Award

 31 January 2016
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-#ChangeisBeautiful by BIBA was honoured at Public Relations Council of India’s Annual Flagship Event

BIBA - the leading ethnic apparel brand has been honoured with PRCI’s Special jury award for its digital ad film #ChangeisBeautiful. PRCI held its annual flagship event, Global Communication Conclave’s 10th annual series, at Kolkata on January 22; 2016.The theme of the Conclave was Digital Now – What Next, which perfectly aligns with BIBA’S marketing plans.

Recently, BIBA came up with a powerful digital film showcasing the wide spread gender prejudices in our culture when it comes to arranged marriages. Within the first 19 hours of its release, the digital ad film received over 1 mn views. The film features a well-known south Indian actress Regina Cassandra who has starred in movies like Rajathandhiram, Kedi Billa Killadi Ranga. Till date it has received over 14 million views on YouTube and Facebook and is still generating a lot of online buzz.

Commenting on their prestigious award win, Mr. Siddharath Bindra, Managing Director, BIBA said, “It’s a proud moment for all of us at BIBA. I sincerely thank the jury members for appreciating our effort. I am overwhelmed with the recognition and response we have received for our first digital ad film. And it gives me immense delight to be able to emotionally connect with our audience through this digital ad film”

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