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Eyes gets more Drama More Magic!!

 25 July 2014
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Eyes gets more Drama More Magic!!


Bollywood’s newbie actress Shraddha Kapoor was recently boycotted by the press, due to her high handed behaviourThe recent drama took place at the press conference of ‘Ek Villain’ held at the prestigious ‘Sun & Sand’ hotel. The entire event had the press avoiding Shraddha much to her consternation. It seems that she was being paid back for taking the press for granted.

As per sources, when the entire star cast of Ek Villian came together for a photo op, they found none of the photographers willing to click a snap. On enquiry it was revealed that as Shraddha Kapoor has been boycotted by the media photographers collectively, because she’s been snubbing them time and again.
The press when invited inside the hall at Sun N Sand refused to budge. Riteish Deshmukh, Sidharth Malhotra and Mohit Suri then huddled to solve the problem, as a press meet without the pictures of the star-cast is considered a failure. Shraddha then apologized to the press but to no avail.

It was only when she stepped aside that the photographers went on a clicking frenzy. So the real truth regarding why Shraddha was not seen in any of the Ek Villian press meet is finally out. Shraddha was seen feeling very low after the said incident.

Well hope Shraddha realizes that one should never mess with the Press.

Stir up the drama in your eyes this season with Elle 18’s new range of longer lasting eye makeup that will get you noticed instantly! The iconic youth brand launches a new range of long-wear eye makeup that will allow trend- setters around the country to experiment with their style every day. The must-grab items from this range include thenew and improved Elle18 water resistant Black Out Liner and the all new Elle18 water resistant Black Out Kajal that will give makeup lovers the power to shed their inhibitions and look stunningly gorgeous.

Eye makeup from Elle 18 offers numerous options for creativity, making it exciting for girls who never want the drama on their eyes to stop!

The new improved kajal comes with a water resistant formula that can be used on the water line. It glides smoothly and gives a velvety and glossy finish. The new eyeliner with water resistant formula glides smoothly and delivers rich and intense color.

Increase the drama quotient in your beauty regime with the new and improved black outliner and kajal. The new gorgeous Elle18 looks are beautifully seen on the brand Ambassador Anushka Sharma who loves flaunting the ultimate drama on her eyes.

Commenting on the launch Srinandan Sundaram Vice President, Skincare and Makeup at Hindustan Unilever Limited said, “Elle 18 continuously endeavours to re-invent its style quotient to cater to the varying needs and demands of young fashionistas. The kajal and eyeliner are the mainstay of Indian make up and the new longer lasting eye wear by Elle 18 will complete the vanity case of every young Indian girl.”

The new collection comprises:-

New improved Elle 18 Water resistant black out liner

The New improved black out liner comes with a water resistant formula and is easy to apply. The rich and intense colour adds definition to the eyes and glides on smoothly.

Price: INR 85

Shades: Black

Elle 18 Water resistant Black Out Kajal

Kajal has always been the mainstay of every girl’s make up kit. Elle 18’s new improved Kajal comes with a water resistant formula in a creamy and soft texture. The rich colour gives a velvety touch and a glossy finish to the eyes.

Price: INR 85

Shades: Black

You can buy Elle 18 products on many websites. Few include:




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