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Jabong.com presents Football Jamboree with its brand new TVC

 26 July 2014
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As the world is gearing up to brace the football fever, Jabong.com, India’s leading fashion retailer decides to pump up the excitement to a colossal level by launching a new television commercial dedicated to the game! Through the new commercial that is sporty and technologically suave, Jabong depicts a user-friendly tutorial that instantly navigates the football fanatics to the Football Shop at the website.

Created by the creative agency Bang in the Middle, the new TVC emphasizes on the wide and exciting range of football merchandise that Jabong.com brings to its customers. The advertisement is simple and chic sans any cluttering elements. It directly touches upon the hearts of the fans with a clear cut message to join the football carnival along with Jabong.

Praveen Sinha, Founder & Managing Director, Jabong.com said, “With the new TVC bang in the midst of football fervor, Jabong.com wants to connect to football fans in a quintessential way by offering them a plethora of football merchandise to choose from. A shop exclusively dedicated to all the football fanatics, Jabong.com marches a step ahead in the e-commerce sector. The objective of the TVC is to showcase that for a few, football is not just a game but it is passion mixed with style and we at Jabong are dedicating a mammoth of a collection solely for all the football lovers. The ease of selecting from a wide range of products beats tiring offline experience of going from hanger to hanger”. 

Prathap Suthan, CCO and Managing Partner, Bang in the Middle said, “As a brand that does all it can to bring the latest gear from the heart of the football world, our intent was to create a style of communication that gets the passion and love of the game come alive. In the middle of the current international football frenzy, along with blaring sports brands, Jabong had to come through with its distinct and genuine voice. We believe the seriousness that Jabong attaches to sports comes through with this commercial.”

Customers, now, have the luxury of sitting in the comfort of their homes and rummage through the huge assortment of football products on www.jabong.com while enjoying their favorite team’s play. Quick home delivery with the option of paying at your doorstep makes the entire process a breeze. Cheering the team you love in their home jersey makes the football experience more real and that is exactly why Jabong plans to bring the Brazil experience to your homes!

Shopping for merchandise befitting the football jamboree no longer needs you to tread through a million shops; it’s now just a click away. The idea behind the ad campaign is to make one realize the ease of shopping for football jerseys, shorts and merchandises of your favorite team on Jabong.com across a variety of brands, product specifications and range. It also encourages customers to explore the option of owning multiple pairs, thanks to the rich variety of brands like Nike , Puma, FIFA, Reebok etc. offered on www.jabong.com

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