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Philips teams up with Disney India to revolutionize children’s lighting category

 28 July 2014
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Philips teams up with Disney India to revolutionize children’s lighting category
 
Philips Lighting India today announced the creation of an imaginative LED lighting portfolio offering innovative, inspiring and playful lighting products designed to bring the Disney magic to life for kids and their families. The range will be available exclusively on Amazon India’s e-commerce platform www.amazon.in.
 
 

Nirupam Sahay, President, Philips Lighting India, commented, “The blend of Philips’ expertise in lighting and Disney’s beloved characters will transform kids rooms to a more imaginative place for them to learn, play and sleep. The e-commerce tie-up with Amazon will help us in making these digitally interactive lighting solutions easily accessible to our target consumer, who is online most of the time and likes to shop without hassle.”

 
This product range is a perfect example of how Disney storytelling can extend into children’s bedrooms through an innovative and compelling product offering. We are thrilled to work with Philips to help create comforting reading and bedtime environments for families,” added Abhishek Maheshwari, Vice President and Head, Disney Consumer Products.
 
“The launch of Philips Disney Imaginative Lighting range exclusively on www.amazon.in is in line with our vision of enabling our customers in India to find, discover and buy anything that they desire online and provide them a unique, delightful and trustworthy shopping experience. This exclusive partnership also serves as a testimony of our commitment to offer our customers products of superior design at exceptional prices,” said Mr. Samir Kumar, Director Category Management, Amazon India.
 
 
The portfolio is designed for kids of ages 3 – 7 years and it has been designed with safety in mind through each product’s construction and the materials used. Smart Philips LED means the lamps are robust, stay cool to the touch and are kind to little hands – with the added bonus that they do not have to be changed often due to their extremely long-life.
 
The Philips and Disney Imaginative Lighting range of products:
 
1. Philips Disney SoftPals in Mickey and Minnie Mouse, Sulley and Mike from Monsters Inc.
 
 
 
The perfect night time friends are key for setting rituals such as story time and getting children in to the habit of sleeping through the night.
 
2. Philips Disney LivingColors Micro lamps in Cars and Princess
This table lamp paints the kids’ room with colored light. The child can vary the color of light of the LC Micro Princess/Cars and create a magical feeling that matches his/her imagination. The on-product control makes it easy and incredibly fun to select 64 different colors.
 
 
 
3. Philips Disney Night light in Mickey and Minnie Mouse, Cars and Princess

Simply hang this light near the kid’s bed, comes with a motion sensor- if the child moves, the lamp will light up the corner. Also comes with a Daylight sensor for energy saving.
 
 
 
4. Philips Disney Flash lights in Jake and Winnie The Pooh

Flash lights with On/ Off switch- Fancy Disney pals accompany the child if he/ she wakes up in the middle of night.
 
 
 
5. Philips Disney Projector light in Cars and Princess
A table lamp that can be both a night light and a projector, projects a large image on the ceiling, comes with 24 images in 3 wheels.
 
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